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Research & Design Team

 

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Research & Design Team


   Michael Hood, Ph.D.
   Director of Quantitative Methods

Dr. Hood is a sociologist whose background includes many years of experience conducting survey research in both academic and corporate environments.   He specializes in questionnaire design,  statistical analysis, and educational sector survey research.  His experience includes web survey design and programming, target market modeling, and all aspects of conducting survey research. 

   Chuck Montgomery, Ph.D.
   Director of Research

Dr. Montgomery specializes in destination marketing and tourism research.  He has worked extensively with such places as the Branson (MO) Lakes Area Chamber of Commerce, Chattanooga (TN), Stone Mountain Park (GA), and Silver Dollar City.  His expertise includes visitor satisfaction, visitation profiles, market segmentation, economic impact, and advertising awareness and tracking.  In addition to this, he brings to Pioneer expertise in the healthcare industry, radio and television broadcasting, public opinion and political polling, mass communication, and small group communication.

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