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New CATI and Web Software InstalledJune 2011 Pioneer Marketing Research has installed new CATI based software and new Web Based software from Sawtooth Technologies. Sensus V5 for CATI and Sensus Web V5 for online surveys now provides 100% compatibility between our CATI platform and our Web platform. This allows us to have three full time programmers for both software products in house rather than 2 and 1 previously. Using the same software product for CATI and Web allows us to more efficiently handle mixed mode studies when required, with full data compatibility, quota tracking and backup. One new feature allows improved program checking utilizing auto testing, in which an unlimited number of data are randomly generated to review the output for consistency and accuracy. Another new feature available is online crosstabs 24/7 for all web based projects. These features and many more are important enhancements to the level of service Pioneer Marketing Research is able to provide. Research Industry Trends 2009 Qualitative Report now available!February 2010 Since 2003, Pioneer Marketing Research has collaborated with select industry partners to produce the annual Research Industry Trends (RIT) Report, covering trends in data collection, technological advances and the state of the industry. Along with Pioneer, co-sponsors for RIT 2009 are Rockhopper Research, Greenfield Online/Toluna, the GreenBook Marketing Research Directory, Qualitative Insights, and the Market Research Global Alliance (MRGA). Quantitative data collection was completed in early fall 2009, and the survey report was released in late November. To illuminate and elaborate upon themes that emerged in the survey, six online focus groups were conducted in early December - three with research buyers and three with research providers. The groups were conducted on the Rockhopper Research TruVirtual online interview platform, using both voice and webcams. Group discussions covered a wide range of topics. The focus was on the top issues identified by quantitative survey respondents as key areas of concern during 2009 and in the near-future:
We invite you to download the full report at no cost. Simply click on the link below and follow the instructions. We have been very gratified by the positive industry reaction to our survey report, and hope that our efforts will continue to intrigue and stimulate the thinking of our colleagues and clients. http://www.pioneermarketingresearch.com/docs/RIT 2009 Qualitative Report.pdf Please note that you will need Adobe Acrobat Reader to read the file. If you don't have Acrobat Reader, please click here. Top 500 Veteran Owned US BusinessesJanuary 2010 Pioneer has been selected as one of the Top 500 Veteran Owned Businesses in the US for 2010 by DiversityBusiness.com. This is the 10th year DiversityBusiness.com has selected top businesses across the country and hosted a national conference. The sponsors of this year's conference include The Home Depot, Dell, Coca-Cola, Time Warner, Nike, P&G, Toyota, Verizon, Apple and Major League Baseball. Industry Recognition for Research Industry Trends 2009 StudyDecember 2009 Pioneer's annual assessment of the marketing research industry has received national recognition. Quirk's Marketing Research Review has published an article entitled "Industry study finds researchers struggling, adapting" in its December 2009 edition. The editors discuss in detail the trends and challenges facing the industry that we and our co-sponsors present in "the study's excellent report." Pioneer Collaborating With Academic MarketersNovember 2009 Mike Dailey, Pioneer's VP of Research & Design, is coauthor of "Business Programs in Study Abroad: A Reconsideration ," a research paper to be presented at the 2010 Annual Meeting of the Association of Marketing Theory and Practice in Hilton Head, SC. His collaborators include Dr. Susan Carley and Randy Stuart, professors of marketing in the Coles College of Business at Kennesaw State University. The research involves a longitudinal approach to measuring the effects of participation in university study abroad programs on student attitudes and behaviors.Research Industry Trends 2009 Report is now available!October 2009 Since 2003, Pioneer Marketing Research has collaborated with select industry partners to produce the annual Research Industry Trends (RIT) Report. Initially focused on data collection issues, the scope of RIT has expanded to include directions in outsourcing, advances in technology, and interrelationships between research providers and clients. Along with Pioneer, co-sponsors for RIT 2009 are Rockhopper Research, Greenfield Online (now part of Toluna), the GreenBook Marketing Research Directory, Qualitative Insights, and the Market Research Global Alliance (MRGA). The impact of a severe downturn is, of course, the big story for 2009, but a trend more significant for the long-term future of the industry is the continuing shift from traditional data collection modes to social media and mobile communications. Web and CATI methodologies are still the backbone of the industry. However, rather than reaching physical locations through telephone and surface mail, researchers are increasingly trying to reach individuals wherever they roam through their mobile phones and social network sites. Here are some high points:
We invite you to download the full report at no cost. Simply click on the link below and follow the instructions. We hope all of our colleagues who view it find as much value in it as we have. http://www.pioneermarketingresearch.com/docs/Research Industry Trends 2009 Final Report.pdf Please note that you will need Adobe Acrobat Reader to read the file. If you don't have Acrobat Reader, please click here. The PDF also contains a dashboard giving you the ability to interact with key findings. In order to use the dashboard, you may need to update your version of Flash - another free download from Adobe. Please click here. Pioneer Presents Results of K-12 Exit Surveys at National ConferenceOctober 2009 Dr. Chuck Montgomery, Director of Research at Pioneer, presented the results of our work for a major metropolitan school district at the annual conference of the American Association of School Personnel Administrators (AASPA) in Hartford, CT. The hour-long presentation outlined key elements of the ongoing research program conducted among voluntarily exiting school system employees by Pioneer Marketing Research. Topics included key findings of the Exit Survey Program, and recommendations involving the specific research-based initiatives adopted by the system to address teacher and employee retention concerns. Among the specific issues addressed during the presentation were satisfaction with orientation, training and supervisory support; perceptions of morale, teamwork and communications; overall job satisfaction and specific likes/dislikes; plus reasons for leaving the system and willingness to return to the system.
Hartsfield-Jackson
International Airport Program
August 2009 Pioneer is once again participating in a major on-site market research program at Atlanta's Hartsfied-Jackson International Airport - the busiest airport in the world. Our involvement in this research has been ongoing for the past 7 years. This user experience research study is the largest marketing research project conducted at any major metropolitan airport in the country. Great Job, Mike!February 2009 The Atlanta Community Food Bank has honored The Friends of St. Martin de Porres as their Agency of the Quarter because of their outstanding service to the hungry of the Atlanta area. Mike Hardin, Pioneer's own Senior Statistical Consultant, is Director of this feeding ministry, which is associated with the Church of the Holy Cross in Chamblee, GA. Their food pantry distributed 190,000 pounds of food in 2008. Keep up the good work, Mike!
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